Learn how to forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across thephysical and digitalretail landscape to become more adaptable, resilient and successful. Next Generation Retail, by Coresight Research CEO & Founder, Deborah Weinswig and Renee Hartmann, dives into how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way.
Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs), as well as how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust.
Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry, and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.